The Future of Wine from Argentina
Torrontés: the Next Malbec
Since 2004 no other country has seen the meteoric rise in volume, value and market share figures that Argentina has in the import segment of fine wine to the U.S. Over the last two years while all other segments of imported wine are down in both value and volume—except for Argentina’s across the Andes rival—Argentina has seen value increase in 2008 by 26.6% (U$ 500m) and volume by 15.6% (18.1m 9L cases), and through 3Q 09 value is up 8.8% and volume 8.9%. (It’s important to note that over 50% of all wine sales in the U.S. are done in 4Q of any year due to the Holidays)
The majority of the reason for this growth during a recessed world economy is due to the great value that is Malbec. But of recent, Argentina’s ace in the hole has been its little known white wine called Torrontés (pronounced tohr-own-TAYS). Torrontés, a grape variety of Spanish origin has found a home in the arid high altitudes of Salta, La Rioja and San Juan. The dryness and altitude factors enable Torrontés to achieve its best expression while maintaining its acidity, something that it loses at lower altitudes and with too much rain. When achieving its fullest personality a Salteño (from Salta) Torrontés—widely considered to be the best region—such as one from Carinae Vinos, will have an exuberant nose of honeyed orange blossom, jasmine and citrus while the mouth remains dry and crisp with flavors of pineapple, grapefruit, apricot and tropical fruits. This Salteño version is contrasted only slightly by its Riojano (see Aguijón de Abeja) and San Juanino (see Serrera Torrontés) counterparts that exhibit more delicacy and elegance. All Torrontés pair extremely well with light pastas, fishes and salads. For specific pairings try a nice apricot or fig jam over triple cream brie; prosciutto wrapped honey dew or cantaloupe; or peach, raspberry or mango sorbet with lightly flavored biscotti.
It is this humble author’s opinion that this unique flavor profile of Torrontés combined with the newness factor that will ultimately be responsible for its growth in the U.S. and world markets over the next decade. Compared with the overly ubiquitous (yes, I just used those two words together) Chardonnay that has led to an ABC (“Anything But Chardonnay”) philosophy amongst many an aficionado, slightly fatty Viognier or off-dry Gewurztraminer—the three varieties that Torrontés is most often likened to—Torrontés has the sweet floral nose of the latter two that Chard lacks, better acidity that Viognier, and is dryer and more food friendly than Gerwurztraminar while generally being a better bang for your buck than any of the three. This flavor profile and price point translate to sales potential.
In the first nine months of 2009, exports for this varietal have grown 42% in value and 40% in volume. At Anuva’s own wine tastings in the U.S. and here in Buenos Aires our wines that most frequently get a “I’ve never tried anything like that” response is Torrontés. Interestingly, the next most likely wine to get a response like that is our Bonardas.
What is Bonarda? Where Malbec is peaking and Torrontés is on its way up, Bonarda is still completely off the map. Think a nice smokey-chocolate nose with hints of raisin and fig. In the mouth, juicy blueberries and hints of pepper with an aggressive mouthfeel. This is the varietal that most often gets “wows” from wine professionals at our wine tastings. It blows away the normal flavor profile of a deep colored, full bodied red. Mairena Bonarda has been one that gets great reviews from critics and neophytes alike. Look for Bonarda to start selling well in the next 2-3 years.
