Wine Varietals and Wine Blends

The “Vinos y Bodegas 2008″ fair was this last weekend here in Buenos Aires and many a person turned out. One of the things that always amazes me about the vast majority of Argentine bodegas (wineries) is how few of them do any blending. All of them have a Malbec and most have Cabernet, Syrah, Chardonnay, Merlot and maybe some Bonarda, Torrontés, Pinot Noir, Tannat, Sauvignon Blanc, or other varietals, but they sell them only as that: varietals.

Certainly varietals make for great wines and also play to that genre categorization feature that people tend to like in their products (i.e. knowing what they are going to get), but it leaves out the possibility for more personalized “winemaker” wines. I love it when you get a wine like Don Juan where the winemaker explains to you how many iterations he went through in determining the 70/11/10/9 split of Malbec/Syrah/Bonarda/Merlot. This is what makes great wine.

I think that for starting out and for understanding each of the varietals and how typicity works, that single varietal wines are fine. More than fine. Many are great. I would have to say that blends often take the best aspects of many wines that a winery or winemaker does and brings them together to form a masterpiece.

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Making Malbec More Marketable: Is It Possible?

The 4th annual International Wine Forum in Mendoza, Argentina saw many industry leaders and experts gather to discuss the future of Malbec, wine and Argentina. Among the topics discussed was the direction of the signature Argentine wine industry, Malbec.

Exports are way up in terms of both volume and dollar value, and everyday we are reading more about and hearing more about the fabulous wines coming out of Argentina. So how could it be possible to make Malbec more marketable? Several ways:

1. Branding efforts. Big wineries are developing the brands of wine that they don’t classically deal in. Now, Anuva doesn’t deal with big wineries at all, but we are a tiny piece of the wine industry in Argentina, and we do have to pay attention to the things that Trapiche, Zuccardi and Catena are doing. The first two, known as makers of table wine primarily, are putting huge amounts of dollars and effort behind creating higher end Malbecs. Zuccardi now has Q and Z and both wineries are coming out with single vineyard Malbecs. Catena, traditionally a higher end producer, is concentrating tons of effort on its Alamos brand and Salentein with its Callia brand (due out in the U.S. before the end of the year).

2. Flexible styles. Malbec from Argentina can be made into a soft, fruit forward wine and also a concentrated oak aged powerhouse. This means that within the same varietal, many variations can be found that would please people with different tastes.

3. Unbeatable price/quality relationship. Argentina has the lowest labor and lowest land costs out of any major wine making region in the world. That means that all the quality gets to the consumer at less cost.

Here is what the American Association of Wine Economists have said about Malbec and Argentina (taken from this link):

“The Association’s working paper showed that “a driving force of Argentina’s export boom has been the admirable quality of its wines, particularly the attraction of its emblematic Malbec. But given that its uniqueness is a key element of Malbec’s appeal, is the wine’s lure ultimately a temporary fad? Will consumers tire of Malbec in time? Should the Argentine industry continue to stake its fortunes largely on this one successful varietal, or should it seek to promote new wines on the international market?”

Stein answers these questions by highlighting the opinion of experts, most of whom “voice optimism about the long-term prospects of Malbec. Among its enthusiasts are some of the wine world’s most influential critics and consultants. Remember that Robert Parker hardly evoked the image of a passing fancy when he asserted that during the next decade Malbec would take its place among ‘the pantheon of noble wines.’ Parker’s Argentine representative Jay Miller expressed similar views on his recent visits to Argentina: ‘To conquer the market, Argentina should continue promoting Malbec….Malbec is what distinguishes Argentina within the multitude….Malbec is real, it is not something that will go out of style….Malbec has great room to grow, because from its entry-price wines on up you find very good options.’ Renowned French consultant Michel Rolland is even more categorical in his support: ‘There is no reason for Argentina to change varietal. It is functioning so well with Malbec that I see no reason to try something else.’”

Argentine Wine

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Cafayate, Salta, Argentina–High Desert Wines

I have been through the Cafayate region and its surrounding twice to visit various Bodegas (wineries) and I find the region resembles something out of a Salvador Dalí painting.

Besides my watch nearly melting onto my wrist, this desolate, arid landscape stretches infinitely into the horizon. Traveling by bus between wineries and through much of the outskirts of the region (all the way until La Paz, Bolivia actually, stopping in Uyuni to see the truly spectacular Salar de Uyuni–the world’s largest salt flat–and other high desert locales) I kept thinking to myself, “How do people live here?” In reality, the people of the region–much more “indigenous” looking, short and dark than the very European looking Porteños–have very little to live on besides llama meat, products made from llama wool, and a few specialized types of high desert corn that grow there. Besides that, the only thing that grows is grapes.

For grape-growing, and especially for Torrontés grapes, no better region in the world exists. At 2000+ meters altitude (over 6000 feet–as high as Timerbline Lodge for you Portlanders out there) the diurnal temperature differential is enormous, it never rains yet water sources are close, and the soil makes the grapes work hard. Some very interesting Malbec comes out of that region as well.

Here is what Matt Kramer, a wine writer for various publications has to say about one particular malbec:

One of the pesky things about wine is all the names: grape varieties, producers, regions, districts, brands and so on. No sooner do you feel that, finally, you have a grip on one slippery subject than another unfamiliar appears. Here’s one more: Cafayate Valley.

Never heard of it? You will, I promise. Located in northern Argentina, the valley is the source of some of Argentina’s best wines, especially (but not exclusively) malbec.

Cafayate Valley has some of the world’s highest-elevation vineyards, typically at 5,500 feet. (In comparison, a high elevation vineyard in California is 1,500 to 2,200 feet.) Such an elevation guarantees diurnal temperature extremes, where afternoon temperatures plummet at night, typically from the mid-80s during the day to the mid-50s at night. This preserves acidity, which would otherwise “bake out” during warm nights.

The valley sees little rain (three to six inches a year) and tremendous sunshine. Surrounded by the Andes Mountains, the vineyards are irrigated thanks to ample water from mountain snowpacks.

What matters is what you find in the glass. In the case of Cuma Malbec 2007 from Michel Torino Estate, you’ll discover a startlingly fine red wine delivering not just the expected plum and black currant flavors but an unexpected measure of earthy, almost medicinal notes that may derive from the zone’s rocky soils. One thing is clear: What you’re tasting is no simple “pure fruit” play. There’s a dimension that comes from the site itself, not just the grape.

Because the Cafayate Valley is so dry, it lends itself easily to organic vineyard practices (no molds or rot that plague winegrowers in humid or wet locales that require sprays). Michel Torino Estate, with 1,500 acres of vines, is committed to organically grown grapes, with Cuma 2007 made entirely from certified organic grapes.

Cuma, by the way, means “clean and pure” in the language of the Aymara, who occupied the high elevations of northern Argentina before the Incas.

This is impressive, dimensional, even eye-opening red wine of considerable subtlety, finesse and refinement.Click here for the whole article that was published in The Oregonian on August 17, 2008.

Argentine Wine
Winemaking Regions

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Wine Spectator’s Dilemma

As many of you may have read in the news last week, Wine Spectator has gotten caught with their pants down a bit. Pretty much at their ankles.

Robin Goldstein, author of The Wine Trials–a book that critiques the wine industry’s own methods of wine criticism, publicity, ratings, advertising and pricing–sent in an entry to apply for Wine Spectator’s “award for excellence” for restaurants and his Osteria L’Intrepido restaurant in Milan, Italy won.

The enormous, gargantuan problem with this, however, is that his restaurant does not exist. Oops!

Besides the obvious problem of not doing their homework–and perhaps worse than giving an award to a restaurant that doesn’t exist–is the fact that Wine Spectator itself had berated many of the wines that Goldstein put on his phantom list. I quote the Chicago Tribune article: “[the wine list includes the] 1993 Amarone Classico Gioe S. Sofia, which the magazine once likened to ‘paint thinner and nail varnish.’” Another wine that was included on the list was described by Wine Spectator as “earthy, swampy, gamy, harsh and tannic. ” So not only does Wine Spectator give out bogus awards, but they give awards to wines lists that include wines for which they have given terrible reviews. Oops squared.

As if that weren’t enough, Wine Spectator charges each applicant a $250 fee to “apply” for the award. They get roughly 4500 applicants per year. Let’s do the math: 4500 x 250 = 1.125 million dollars.

So let me get this straight, ostensibly the most prestigious, auspicious and well-known wine publication in the world not only gives out awards to entities that do not exist but they clearly do not check to see if those entities carry products that they have already declared in print to be inferior, flawed or distasteful and at the same time they make millions of dollars doing it?

What is unnerving to me is that our new publicist and I wanted desperately to find a way to put our product into WS. How can I now, as the sole full-time defender of my product, consciously make the decision to go after publicity in WS? The answer is that I cannot.

Choosing wine

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La Pasión Argentina - Soccer in Argentina

This phrase lovingly refers to the passion that Argentines have fútbol. Yes, the kind you play with your feet, as the name indicates. The sport can be seen on all the sports channels and local channels here, virtually year-round. Las Hinchas (literally, “the swellers” or “the swollen ones” but really the maniac fans) flock to the stadiums of Buenos Aires and greater Argentina to cheer on their teams, throw confetti and toilet paper, set off fire crackers and smoke bombs, beat drums, waive flags and sing, sing, sing for hours on end. “Dale, dale, dale (insert name of team here)”, is probably the most common cheer here for any team. And remember to pronounce that word “Dah-lay” which can mean anything from “ok” to “I agree” to “Come on!” to “Let’s go!” depending on inflection and context.

Soccer Ball

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Anuva (“An” + “Uva” = A Grape)

The idea for my wine club spawned about 12 months ago when I took my Dad to Mendoza. My father is a man who has never like alcohol in any form—no beer, no wine, no spirits. Not for any health reason, mind you, but simply because he didn’t like the taste. After my own awakening to the joy of Argentine wine, I figured he might like a drink at the foot of the Andes. So when I witnessed him purchase 2 cases of a young Malbec at an out of the way bodega (winery), I thought I could make something happen from this.

Watercolor Argentine Flag

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Argentine Wine

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Diplomacy Through Beef Consumption

If you look up the translation of the word ASADO to English, you get barbeque. But anyone who is multilingual will tell you that translations are almost never perfect. Yes, asado is the Argentine version of a barbeque, but seldom will you find a hotdog or hamburger on the grill. Meat lovers around the world agree that at an asado, you will find the most amazingly flavorful and unique cuts of meat ever.

Asado -- Meats and cheeses on the grill.

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Growing Good Grapes: Argentina

A little Argentine wine 101 for everyone who needs it. And even if you don’t, this may provide some good cocktail party sound bites!

It is important to know that wine is not only an agricultural product, but a living thing. Wine changes. In the barrel, in the bottle, in the glass, and even in your mouth, wine will take on new characteristics according to its environment. Wine tasting is extremely subjective. I have met too many winemakers, wine club owners, and wine enthusiasts who tried to convince me that their wine was the best (“Un Vinasso”—a fantastic wine.) When dealing with wine, we can only have preferences. What we at Anuva Vinos claim, therefore, is that our wine represents a particular style and culture. The Argentine style and culture. Easy to drink, fruit forward, and elegant.

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